Holiday Coke 2011: Confusing Diet drinkers everywhere this Christmas

Dec 1, 2011

in Food

Ok I just have to say it. I don’t really have an outlet and maybe my blog isn’t the place for this. But you guys the new holiday coke can for 2011!?!?! White pearl with polar bears… This is a HUGE departure for Coca-Cola. I personally look forward to that fat red Santa dancing amongst the snowflakes gracing my favorite soda beverage all. year. long. I also happen to think that holiday coke is one of the most delicious of all cokes second only to maritime coke {if you’ve ever worked on a cruise ship you know what I’m talking about} followed closely by mexican coke.

But you know what? I’m all for this. Sure it’ll take a little getting used to but hey, I’ll rock around that Christmas tree if its going to help the World Wildlife Fund save a few polar bears! What, do you hate animals? Oh, and a special side bonus? To those who do not pay attention this looks like a Diet Coke can. Already three co-workers have accidentally purchased said wrong beverage and graciously donated to the “keep your administrative assistant happy with sugar and smiles” fund. Looking forward to a great holiday season internetz! Remember to brush your teeth extra well and that high fructose corn syrup is fine in moderation!

P.S. For you traditionalists I went ahead and stuck a Santa hat on the new holiday coke can so you could acclimate yourself to the new look gradually. And because Picnik has their seasonal stickers out right now, you’ve been warned… keep those spirits bright!

P.P.S. If you’re a huge giant nerd like me you can click here to read all about the whosits and whatsits and whysits behind this years Holiday Coca-Cola! Because yes, I googled that shiz! USA TODAY, this guy, and the Huffington Post are talking about it too.

P.P.P.S. You can turn this post into a holiday drinking game if you add some rum to that coke and drink every time I say the word coke. And, go!

P.P.P.P.S. Apologies for all of the post scripts. Re: see above “extra holiday cokes.” I’ll try to keep it together for the rest of the month.

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Anthony Lazaro December 1, 2011 at 10:14 am

On my flight last week I think the flight attendant had to explain that the White Coke can was in fact Coke Classic just about every other aisle…

In the Dec 1 WSJ there is an article on the ‘frosty’ reaction to the white can. I definitely was confused at first glance, and while a number of coke fans were outraged by the change, I think the overall campaign has been a huge success… How often are bloggers and newspapers so widely covering a product packaging change?


B.Strave December 1, 2011 at 10:32 am

Right? Thanks Anthony, whether or not people ‘like’ the change is almost always irrelevant, because people are talking. And talking leads to thinking, leads to buying, leads to saving those polar bears!

As a former food service provider I do sympathise with bodega owners and flight attendents everywhere, its going to be a tough December for them…

B.Strave December 1, 2011 at 10:36 am

P.S. Here’s the link for that editorial article in today’s {Dec 1} Wall Street Journal.


soapscumbag December 1, 2011 at 1:50 pm

I think it’s about time those polar bears get their residuals for the years of using their image in Coke ads.


Ryan December 2, 2011 at 12:15 pm

I don’t care if it’s white or red. I’m just ticked that Santa Claus isn’t on it.


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