Took a walk around Queens-queens last weekend. Maspeth specifically. I always enjoy these little walks mostly because they’re not planned or accomplish much of anything, but there’s always something new to look at. And sometimes we go to the Stop and Shop and I find the flat bottom taco shells they talk about on the TV but I was pretty sure were just an urban myth here in the city. Also, butterscotch pudding snack packs. Nothing organic or free range about those delicious containers of my childhood.
But I digress, this post is about vintage sign porn. Most of which is being held hostage in lightly traveled neighborhoods of the city where the old adage, “if it ain’t broke don’t fix it” still reigns supreme. Up and down Grand Avenue, every other storefront/deli/bakery is adorned with a naturally weathered sign featuring great typography and character. Occasionally there were updated signs of later years looking strangely out-of-place and tacky amongst it’s now hip again counterparts. Congrats old businesses of Maspeth. Not only have you survived all these years but so has your original branding. No Twitter handles or Facebook ‘like’ thumbs here. Thanks.
They are also extremely serious about their veterans. I’ll leave you with a big photo of the eagle mural because it’s so awesome. This one looks fresh.
Do you have a favorite neighborhood/area with great authentic signage? Feel free to share below!